Art installation for the event The Great Kick held in Castegnato – Brescia- Italy in july 2023.
“Fashion sector is among the most polluting in the world, despite being in practice a rather useless sector if not to satisfy one’s narcissism. The wealthiest people in the world belong to this sector. It comes to me automatically to think that society diverts its wealth towards rather useless areas. To me it shows that society does not have a bright future.
We all know that smoking is bad, just as throwing rubbish out of the car on the run is not a good thing. Many are also aware that the extra pair of shoes is not really needed and that walking 15 minutes instead of using the car is healthy. BUT comfort and habits trump everything.
«Fuck this sustainability! I don’t have time now to separate the cheese casing!» And so on, we all proceed towards the future, with Europe racking its brain over how to force its citizens to be more sustainable and the remaining 70% of the world population not giving a damn.
To me it shows that planet Earth does not have a bright future.
But I’m stubborn and I still want to do my part.
Perhaps if people see a practical example, they might realize how impactful their decisions make everyday”
1 pair jeans = 2kg cotton = 10.000lt water
Swimming pool ≈ 100mq ≈ 100.000 lt water = 10x pair jeans
Tisaino Studio Lab 